Customer Analytics with RFM Analysis: Who Are Your Most Valuable Customers?

About the event

Every business has customers. But does every business truly understand their customers? The ability to turn customer data into actionable marketing decisions is what separates data collection from customer intelligence. Join MarkHub24 for a hands-on masterclass where we explore how marketers use RFM Analysis (Recency, Frequency & Monetary Value) and Excel to understand purchasing behaviour, identify high-value customers, and build smarter customer segmentation strategies. What will you learn? Analyse customer data using Excel PivotTables Measure Recency, Frequency and Monetary Value Identify and segment high-value customers Explore customer behaviour across acquisition channels Translate data into actionable marketing strategies Date: Thursday, 29 October 2026 Time: 7:00 PM – 8:00 PM IST Registration: Free Certificate of Participation for attendees Whether you're a marketing student, aspiring analyst, or early-career professional, this session will help you connect spreadsheet skills with real-world marketing decisions.

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Timeline

1. Registration closes

   Wed, 28 October 2026

   Closes tomorrow

2. Event begins

   Thu, 29 October 2026

3. Event ends

   Thu, 29 October 2026

Who can attend

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